The first playable beer by Becks.
19th Century technology meets 21st Century music over a bottle of beer in the latest extension to the Beck’s Record Label project.
This time, the art label has evolved, and been replaced by the grooves of Auckland band Ghost Wave. Their new single was inscribed into the surface of a Beck’s beer bottle which could then be played on a specially-built device based on Thomas Edison’s original cylindrical phonograph.
Created by Auckland firm Gyro Constructivists who reinvented Edison’s original cylinder player, using modern materials and electronics built to very fine tolerances.
And, it works. Well.
*LIKE*
~ Yoko Ono, 1977 (via toostoked)
